Last verified 2026-04-25 by Sara Mitchell. We re-check this offer every quarter.
Let’s set expectations honestly: Allure Beauty Box does not offer a fully free first box. What it does offer is a deeply discounted trial — the first box drops to $19.99 (regularly $29.99) with code BEAUTY, includes shipping, and contains a curated mix of full-size and deluxe-trial beauty items the editors at Allure put together. With box contents valued well above $200 retail in a typical month, this is the closest thing in the beauty subscription space to a free trial.
What you’ll get
Each Allure Beauty Box has six to seven products curated around a theme. The April 2026 box, for example, included:
- YSL Beauty Candy Glaze Lip Gloss (full size, ~$43 retail).
- Sachajuan Styling Cream (welcome gift for new members, ~$39 retail).
- Nulastin BROW Shape-Altering Serum (full size, ~$84 retail).
- Skin Inc Ice Cryo Sake Roller (~$55 retail).
- by/rosie jane Rosie travel spray fragrance (~$29 retail).
- OMIC+ 10% Tranexamic Acid Face Serum (~$19 retail).
- Belif Aqua Bomb Frozen Cream (deluxe trial size, ~$5 retail).
The box’s stated retail value of $274+ holds up if you would have bought any one of the full-size items at full price. If you mostly use what arrives, the per-box math works out hugely in the member’s favor.
Eligibility
- US shipping only at the discounted trial price.
- New subscribers only — the BEAUTY code does not apply if you have subscribed before.
- 18 or older.
- Subscription renews automatically after the first box.
How to claim it
- Go to allurebeautybox.com.
- Click “Subscribe” and select the monthly plan (the BEAUTY code applies here; quarterly and annual plans have their own promo codes).
- Enter your shipping address and create an account with email and password.
- At checkout, enter the code BEAUTY in the promo field. The price should drop from $29.99 to $19.99 with free shipping included.
- Add your payment information. The first box charges immediately at $19.99 and ships within seven to ten business days.
- If you only want the trial box, set a calendar reminder to cancel before the next billing cycle. Cancel through your account dashboard or by contacting Allure customer service.
- The next box and every subsequent box charges at $29.99 unless you skip or cancel.
What to expect after signing up
The first box typically arrives within ten to fourteen days. Members who like the trial often skip an upcoming month rather than cancel — the dashboard lets you skip individual months and stay subscribed without paying. Allure also runs a beauty community where members preview upcoming box themes and vote on featured products. If you prefer a true no-card free sample box rather than a discounted trial, check our PINCHme writeup for the build-your-own monthly box that has no fee at all.
Watch out for
This is not a free trial — it is a discounted first box, and the subscription auto-renews at $29.99 per month after that. If you only want the trial, mark your calendar and cancel before the next bill date. Second, the BEAUTY promo code applies to the monthly plan; quarterly and annual plans have separate, smaller discounts. Third, the box theme in your shipping month may not match the editorial preview you saw online — Allure curates monthly and the actual contents are a surprise. Fourth, occasional shipments arrive damaged in transit; Allure customer service is responsive but resolution takes a few business days. Finally, the included Beauty Tease one-time box ($39.99, no subscription) exists for hesitant subscribers — if a recurring box is not for you, the Tease Box gets you the same April lineup as a single purchase.
FAQ
Is Allure Beauty Box a free trial?
No. The first box is $19.99 with code BEAUTY (discounted from $29.99) and includes shipping. The subscription auto-renews at $29.99 monthly after that.
Can I cancel after the first box?
Yes. Cancel any time through your dashboard or customer service. Cancel before your next billing date to avoid the $29.99 charge.
What’s actually in each box?
Six to seven beauty items, usually a mix of three to four full-size and three or four deluxe trial sizes, themed around a monthly editorial concept. Spoilers go up on subscription-box review sites a few days before each shipment.
Can I pick the items in my box?
Some months Allure runs a “choose one” prompt where members pick a shade or variation of a featured product. The rest of the box is curated.
What if I get a duplicate of something I already have?
Allure does not coordinate with other beauty subscription boxes, so duplicates between brands are possible. Members trade unwanted items in the official beauty community.
Final word
If you regularly buy department-store beauty products at full price, Allure’s trial is one of the best dollar-for-dollar deals in the subscription category. If you don’t, treat it as a one-off — order the trial, skip or cancel before the next bill, and you have spent $20 to try $200+ of new releases. Just write the cancel-by date on a sticky note before you forget.
Last verified: 2026-04-25. Sample programs change — tell us if you find this offer is no longer available.