6 Amazing Examples Of Instagram Giveaways


If you’re struggling to gain traction on Instagram, running Instagram giveaways might just be your ticket to getting attention from the platform’s millions of users. After all, everyone loves free stuff, right? An Instagram giveaway done well means more likes, follows, and shares – plus, these contests can be a lot of fun for you, too.

Hydro Flask: Follow & Tag Two Friends Giveaway

In this giveaway, Hydro Flask celebrates the milestone of reaching the 200k followers by running a contest to earn a few more. They asked fans to follow @hydroflask and tag two friends in the post comments to enter to win a 32-oz. Hydro Flask. The post has more than 12,500 likes – engagement anyone? And the best part? Two winners = better odds of winning!

Simon and Schuster: Tell Us How You Make Trouble Giveaway

This Instagram contest has a trouble-making theme that sets it apart. Five winners score a copy of Cecile Richards’ book, Make Trouble, plus a tote bag, bookmark, and Make Trouble pins. The contest post highlights one of Richards’ most-repeated quotes: “You don’t have to be a professional troublemaker to take a stand.” Simon & Schuster wants to know: “How do you make trouble?” As the perfect tie-in, fans are asked to leave a comment sharing their trouble-making antics to enter to win.

Fabletics & Bliss: Like, Follow, and Tag Giveaway

This giveaway from Fabletics, part of a 12-day promotion with new contests and winners each day, is a little more complex than most, but there are a few perks to this setup: First, it’s a joint promotion between @fabletics and @blissworld, so both brands benefit. To enter to win the ultimate #SelfCareSunday package, fans had to follow both brands’ accounts, like the contest photo, and tag their bestie in the comments.

Diaper-eez: Follow & Share Your Success Story Giveaway

Diaper-eez knows how to package an Instagram giveaway for maximum benefit. The prize is a Colibri Double Duty Wet Bag plus a hanging diaper pail. To enter, fans have to follow @diapereez, like the giveaway post and comment on their cloth diaper success story in the comments. Followers can post multiple stories and tag a friend for extra entries, giving the brand tons of engagement plus a built-in way to gather user-generated content.

TheBeautySpy: Follow & Tag Friends Giveaway

One lucky winner scored a slew of beauty swag in this giveaway. To enter, fans had to follow @thebeautyspyofficial and @chelseabeautyspy and tag up to four friends in the comments. They could also score a bonus entry by reposting the contest post in their Instastory or on their feed and tagging both accounts.

Forever 21: Follow, Tag Two Friends and Tell Us Your Favorite Old-School Movie Giveaway

Forever 21 gets nostalgic with this Instagram giveaway, giving three lucky winners three items each from the LA Gear Collection, plus a pair of LA Lights sneakers. Almost everyone older than 10 in the 80s remembers (fondly or not) the LA Gear brand, Forever 21 ties in the old-school theme by asking fans to comment with their favorite movie from the 80s or 90s.


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